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Opportunities, Present and Future of the printing industry
Time：ã€2015-4-19】 Allã€ã€‘次 ã€Print】 ã€Back】
With the diversification of customer needs, the printing business from high-volume copy to the small quantities of many varieties, personalized direction, even if there is a high-volume printing business, also need some small quantities of sample prior to printing, satisfaction and then put into mass production. Zhuhai, a printing factory manager said, both have high-volume printing capacity, but also to meet customers' pre-low-volume printing requirements. In the long term, flexible, all aspects of printing companies to meet customer needs in order to adapt to the pace of the market, more robust development. Digital printing opens up new markets, new services, opening up a new source of income. He said that digital printing technology is becoming a trend, and are widely used in publishing, advertising, textiles and other commercial printing field.The emergence of digital printing, to solve the many problems that currently exist on the market. Every company would like to store and transport costs to a minimum, and digital printing technology ensures reprint print is the same as the first edition of the effect. It serves the areas of on-demand printing, personalization and variable data input printing. "The most remarkable feature of the digital printing is the one from India, and IT technology, Internet technology, can achieve network printing" in the Konica Minolta booth, the company's Digital Printing Division Deputy Chief of Lv Haidong side to Reporter edge demo.
In other countries, the digital printing are showing vitality. Xiao Nan, contact assistant manager of Kodak's Graphic Communications Group, the Greater China market, the U.S. market in recent years, the number of the printing company continued to decrease, but the printing industry revenue continues to grow, most of which comes from the digital printing revenue growth.
Status: lack of awareness
Digital printing with a simple, fast, flexible, and so many other advantages, potential applications of a very wide range, to books from the large format printing, booklet printing can be competent, is used to produce the media is extremely important as a means. The development of Chinese digital printing but subject to certain restrictions, many commercial printing companies is a lack of understanding of digital printing technology, the application is very difficult, high-performance color digital printing equipment has been applied in some areas of expertise in the printing market share the share is still relatively low.
At present, the color quality of digital color printing has reached a higher level, in many cases, completely regardless compete with four-color offset press. Such as the Nexpress2100, HPIndigo and XeroxiGen3 devices can provide high color quality color digital printing, Nexpress and HPIndigo can provide more than four kinds of color printing, and also over the light, has a wider range of colors. Xiao Nan to come up with a with a digital color printing of foreign newspapers, told reporters that the practicality and effectiveness of digital printing. She reflected from a variety of printing abroad, digital printing business activities; in China, digital printing is mainly used in printing of invoices. Lvhai Dong, government agencies, printing houses, advertising agencies and enlargements shop so you can use digital printing equipment. Xiao Nan pointed out that digital printing can be cost savings for the customer's customers, improve customer response rates, to show the difference, and enhance brand image. "I hope to corporate clients as well as customers' customers can understand the technology of digital printing and digital printing." Sermon.
Prospects: The trend of the times
The data indicate that in the United States in 2006, 33 percent of the digital printing work to achieve a diversified and personalized, custom printed in the printing market growth rate has reached 14 percent, has more than 100 percent growth rate directly from the live network printing. Number of copies from the printing point of view, 78 percent of four-color offset printing number of copies of the live parts has been reduced to less than 5,000 copies. For printing companies, digital printing is the trend. The same time, the rapid development of digital printing technology to various areas of the printing industry has brought tremendous business opportunities, digital printing has become the most potential for development of a printing.