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European printing industry in 2011 the development of six forecast
Time：ã€2015-2-10】 Allã€ã€‘次 ã€Print】 ã€Back】
Through the economy began to bounce back in 2014, 2015the United Kingdom and the European printing industry, there will be what kind of prospects for development? British print media, print magazine recently Andy Brown, Director of Corporate Affairs of the British Printing Industries of America, John Charnock, general manager of the UK printing research company, the Director-General of the Printing Industry Workers Union Steve · Xi Bode more than English in the industry well-known person interviews were conducted, based on the predictions they make, can be concluded from the 2011 European printing industry will have the following six kinds of development trends.One, more companies will withdraw from the market
The diversion of the printing companies will be a major feature of 2015, out of the market because there will be more in the printing business and bankrupt enterprises are likely to more than 2014. This will provide more opportunities for advantage of the dynamic expansion of market share, increase profits for those printing companies.
For all types of enterprises in the printing chain, the more obvious in many segments professional printing company gradually closed down, and more printing companies will India on its own factory to complete, no longer outsourced. But at the same time, with the collapse of smaller companies, those with full binding capacity of finishing manufacturers will have the opportunity to grow their own.
Second, the problem of financing challenges of the development of the printing industry
2015 was a year of decisive significance for the EU and the euro. Economic and financial problems will have a British printing industry have a significant impact because of the printing industry is not only an important part of the national economy, and raw materials and technology in this industry is largely dependent on imports.
Is still uncertain, in view of the countries in the extent to solve the economic and financial issues and challenges facing the printing industry, including industry shortage obtain loans from banks, non-productive government departments, organizations and individuals to the production companies to exert more pressure. Bad debts, the price war, as well as raw material costs increased substantially also very detrimental to the development of the industry.
Third, the entire business service solution providers can seize the opportunities
No matter what industry, in the face of government budget cuts. This means that printing it is difficult from a major customer who has won a large number of printing orders. Many government departments in order to reduce printing costs, have opted for the online office. Of course, these challenges also give some of the printing plant to bring new business opportunities.
Printing companies outside the printing business to provide customers with a complete set of business service solutions, we can upper hand in the fierce market competition. RR Donnelley, for example, the company in the past few years has been the practice of such services, but also as the world's largest printing companies, the company continues to expand.
Fourth, the use of integrated cross-media platform for marketing mix is ​​the trend
The past 10 years, printing companies have become accustomed to electronically transmit data, text and images, they also recognize that network-based means of communication is more like an opportunity for traditional printing, rather than challenge. Facts have proved that if you can take advantage of better integration of cross-media platform marketing mix, the printing can be an effective medium of communication.
Printing companies to take advantage of competitive advantage to break the traditional thinking. There are many opportunities in the market, but lack of confidence and afraid to try new things often makes printing corporate retreat. For those who can not follow the historical trend of businesses, they will face the misfortune of being out of the market.
, Collaboration and cooperation will become a major theme of 2015
Printing community will play a greater role in the 2015. Printing have a good industry and community, but the problem is not aware of this. At present, cooperation and communication between businesses and a lot of printing organizations are very lacking. Therefore, it is still not very optimistic economic context, collaboration and cooperation will become a major theme of 2015.
In 2015 the printing should first do a thing to stop killing each other. Many years, they are playing a dangerous game, it seems to last only the strongest companies can survive, this will lead to an overall decline in industry standards.
, Accounting for the overseas market has become a key issue
Excess production capacity is now a big market. Gradually out of the economic recession in 2015, with British and other European countries, printing companies, there is potential for growth. More importantly, the printing companies that produce high efficiency, provide quality services to the market, if they go abroad, spend effort to expand overseas market will be able to get some opportunities. For example, printing companies can recover the lost in the past 10 years in the Far East market, will also exert a crucial influence on the part of business.